NuCare – Safety Works Case Study

Situation:

With a shift in insurance providers, NuCare, a nursing home management company, wished to start a program promoting safety in the workplace to 2,500 employees over 14 locations throughout Illinois. The ultimate goal was to decrease the number of work-related injuries, as well as preventable patient injuries. NuCare also needed a means of receiving feedback from patients on their safety concerns throughout the facilities.

Application:

Regency created and designed a "Safety Works" logo to apply to products and materials to be printed on print and promotional items so that employees would easily recognize elements of the program. In order to facilitate an participatory environment, Regency also designed a CareLine logo, so patients and employees would be aware of program feedback options.

Solution:

At the launch of the Safety Works program, employees received safety cone-shaped stress relievers and chocolate in the shape of hard hats imprinted with the custom logo.

Regency also designed a series of ten posters featuring safety tips including "Danger is Near if Your Path Isn't Clear" and "You'll Lift with Ease If You Bend at the Knees." The posters were strategically placed throughout the facility where employees would be prone to slips, lifting heavy items and participating in other hazardous tasks. In addition an "Injury Free" poster was created as a motivation to keep up an injury-free streak.

As an incentive to promote safety, Regency designed "Safety Bucks," a reward certificate distributed to employees that were spotted doing something safe or preventing an accident.

As a means to improve the program and increase effectiveness, NuCare developed a CareLine for patients and employees to voice compliments, concerns and questions concerning Safety Works. In addition, Regency printed table tents with the CareLine phone number to place next to patients' beds, as well as suggestion boxes and cards for high traffic areas.

Implementation:

After initial distribution to employees, Regency established an e-commerce platform so that Safety Works administrators could easily reorder program elements with turnaround as quick as 48 hours.